You’ve heard it a thousand times - ‘content is king’. Content sits smugly on its golden throne and rules over the marketing kingdom. Content is at the centre of marketing strategies and comes into play in all aspects of inbound marketing, including SEO, social, websites, and branding. Content is everywhere and we consume it all the time. Seth Godin says that content marketing is the only marketing that’s left, and 94% of small businesses do content marketing. So it must be worth trying. However, you’ve tried content marketing and done all that you’ve been told, but for some reason, you’re not getting results,...

So your content marketing strategy resembles more of a disordered and chaotic mess than the neat and polished schedule you had in mind. Your ideas and tasks are all over the place and not where you want them to be. Work is piling up and you just don’t know what you’re doing and when. But don’t panic, we’ve all been there. All you need is a bit more of an organised approach to your content and a more efficient way to accomplish tasks. A nifty little content calendar plotting your content’s marketing journey should do the trick. This will keep your...

Blog posts are hard, frustrating and can keep you up at night with worry. Worst of all is when they just don’t do what you want them to. Why aren’t people clicking on my post? Why are they bouncing? Why aren’t they reading all of it? Why are they not engaging with my call to action?   Here are 5 tips to help you out.   No Rambling. Don’t ramble in your posts. Take some advice from journalists and put the most important stuff at the top. Get straight to the point. If your post is 500 words, cut it to 350. Always be editing. ...