With social media becoming an ever more integral element to your digital marketing strategy, your Twitter profile may be the first point of contact a prospect has with your brand, so you need to create a great first impression. Your Twitter profile will help you to build trust with your customers and is a space where you can showcase your brand, get involved in the community surrounding it, and convert visitors into loyal customers. In order to create a great first impression and start engaging with prospects, you firstly need to make sure your Twitter profile is fully optimised. This post will...

Content marketing is so much more than writing blogs. Controversial, I know. Don’t get me wrong, blogging has many advantages and can be a useful content marketing strategy, but there are so many more types of content that you can utilise to help you achieve your goals too. Valuable, relevant, high-quality content can take many forms to inspire action in your customers. Content satisfies the senses, it broadens the mind, makes people listen, think, and take notice of your brand. It’s anything that engages your audience, that helps you tell your brand’s compelling story, that solves customer’s problems in inventive and intuitive...

In this crazy content-filled world, it can be hard to stand out in the crowd. One of the main challenges we have witnessed with content marketing in 2016 is the sheer volume of content being produced. 211 million pieces of online content is created every minute. That’s 204 million emails, 4 million Google searches, 1400 new blogs, 2.5 million Facebook posts shared and 277, 000 Tweets. That’s an awfully intimidating crowd.   When everyone who’s anyone is content creating, it can be hard to stand out and get noticed, and this number is only set to increase, making it a lot harder for...

When interviewed, marketers expressed that one of their greatest pain points and challenges with content marketing was lack of time. With everything that’s involved in content marketing - the strategy, ideation, creation, promotion and analytics - it is becoming increasingly more difficult to find the time to fit content marketing into our busy schedules. (Along with doing a million more marketing activities like SEO, PPC, social media, emails and answering the forever-ringing phone). With all of these activities to tend to and the constant distractions, productivity drops, you make even less progress with your content marketing strategy and have even less time to...

Are you on social media? Are you on social media because you’ve heard that you should be on social media? Because everyone else is on it? To tick a box? Have you joined but are now not really sure where else to go with it? Social media may not be the right option for you, and you may be spending valuable time and money on a social media campaign without really knowing why. There are so many new platforms now it can be difficult to know where to start; Instagram, Pinterest, Facebook, Twitter, Linkedin, Google+, Youtube, Snapchat, Vine, Periscope, the list goes...