I have previously written about building a loyal online community through social media, in which I discussed how to leverage social media to help you achieve your business goals. In this article, I go into more detail on some of the best types of content that will boost engagement in order to do this. To boost engagement on social media, you need to share relevant, useful and valuable content to start a conversation, increase trust and loyalty, and build a community. The idea is to build a relationship with prospects, customers, fans and audiences through content, not just through hard selling...

Content marketing can be a very effective method to achieve your business goals, but it is difficult to master. Hence, you need to give your content the best chance of success by optimising it to be the best it can be. Making a few small changes to your content can make a massive difference to its overall performance. Optimised content can increase traffic and click-through, and improve bounce rate and visibility. Optimised content can help you build brand authority and reputation and convert readers into loyal customers. So, before you hit publish on your content, make sure you do these 10 simple...

As of 31 January of this year, Google updated their Adwords PPC ads to expanded text ads. This was the biggest change Google has made to text ads in 15 years and these ads work more effectively across mobile and desktop to improve your visibility and click-through rate. These ads are 2x bigger than the previous ads and give you much more ad space to talk about your products, services and benefits to turn more browsers into buyers. Take a look at how the extended ads look on desktop and mobile with these example preview ads I made for Bowler Hat:   Extended Ad...

Google reviews are important for local SEO as they improve credibility, rank, reputation and brand image. One of the best ways to get more Google reviews is by sending a simple email asking customers to leave a review, as it is a quick and easy method of receiving feedback. It is recommended to send your email to happy customers as they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation. Send your email as soon as possible when your customer is most happy with...

What Is a Community?   A community is a group of people with a shared interest, value, belief, or goal. This interest, belief, value, or goal, is represented by your brand. Your community is those interested in your brand, products, and services. You add value to them and they add value to you. In his book, Tribes: We Need You to Lead Us, Seth Godin describes a community as a tribe: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or...