Banner ads have pretty much been around since the start of the internet and still remain an effective way to get your business in front of potential customers. With such a small space to showcase your business, what is it that will make someone want to click through to your site? Below I have listed a few things you should consider when creating your own ads.   Size/Format   Banner ads come in all shapes and sizes, varying depending on country and device. However, unless you have a very niche campaign target audience you are more than likely only going to need to stick...

We all know that having a clear brand is important. Whether you are a small business or a market giant, perfecting that brand and pushing it out across everything you do is key to controlling how your brand is viewed. This will ensure that your customers recognise who you are, what you are about, and what you have to offer. With the increasing amount of social platforms and the forever changing digital industry, brand consistency is often overlooked. Brand consistency and brand recognition come hand in hand and can allow smaller businesses to gain the edge over their larger competitors. For example, you...

How giving your user a good experience can increase your income. When coming up with a digital marketing strategy, small details are often overlooked but can more often than not play a big part in the overall success of your campaign. A PPC campaign can be generating thousands of clicks a day, but if a user clicks through to your website or landing page and it’s outdated or hard to use, then the majority of them will opt out. Throwing money at PPC or SEO will help improve traffic to your site, but nailing your user’s experience (UX) will help increase the number...

If a website visitor will only give your content three seconds to evaluate if it meets their needs how long do you think they will wait for it to load? Internet connections are better than ever but the device of choice has changed from computers to phones and connections can be patchy. If you want happy website users then you want your website to be fast to load.   PageSpeed Insights   Fortunately, the kindly folks at Google have provided us with a simple tool that evaluates your site from a desktop and mobile perspective and provides guidelines on how to optimise for speed....

While your website may be fully optimised externally, such as having Google+ and citations, having a website that isn’t ‘technically’ optimised can render the external optimisation a waste of time. I have created a list of what I believe are the most important ways to check whether your website is technically optimised:   1. Being responsive In April 2015, Google rolled out an update where any website that isn’t responsive, or usable on other devices than a desktop, will be at a disadvantage compared to ones that are. There are many tools that can check your website for responsiveness, but my recommendation is Google’s own...