It’s a good question. Often the first we get asked. And I wish there was a really fascinating story behind the name. Maybe it’s all the talk of hats in the SEO world? Maybe it is the multi-discipline nature of digital marketing and the many hats this one Bowler Hat symbolises? Certainly, it is a strong and memorable symbol. One that is essentially British.
A symbol forever tied to business and being a gentleman – values we believe in. Maybe the power is that it always gets folks to ask the ‘why Bowler Hat’ question. Conversations and relationships are at the heart of digital marketing, so it works.
Our mission is clear – we simplify the fast-moving world of digital marketing.
We combine strategic thinking with expert knowledge of SEO, PPC, Social Media and Content Marketing. We help you set bold yet achievable goals and then plan, manage, and optimise your digital marketing campaigns.
Through data-driven research and meticulous planning, we unlock the strategies and tactics that will drive success and growth for your business. We become a trusted partner and your very own digital marketing department with over 50 years of combined marketing experience.
Our team are well known and respected in the SEO and digital marketing world. From our frequent contributions to industry press, through to our qualifications in the key digital marketing certification programs, we stay ahead of the curve and are focused on learning. This academic knowledge, along with our daily experience in the digital marketing trenches, ensures our consultants can talk-the-talk and walk-the-walk.
Of course, our best possible credentials are the work we do and the kind words of the companies we work with.
Our first job is to get an understanding of your marketplace and business objectives and form a clear marketing strategy. We then identify the digital marketing tactics that are best suited to your goals and formulate an action plan with a set of measurements to track to understand what success looks like.
We utilize agile project management and tackle work in short cycles, constantly looking for improvements – this key strategy enables almost continuous improvement and the ability to pivot if a tactic is not delivering.
Marcus is our Digital Strategist. He’s been working in the industry for nearly 20 years and wears many (bowler) hats as a highly technical developer and SEO, and even has a fancy computer science degree to prove it. He encourages continuous, ceaseless improvement and his predictions of trends are always spookily correct. When he’s not strutting around in his bowler hat, he is partial to a spot of classic video gaming, but will resort to board games in a power cut.
Katie is our SEO Consultant. She improves business’ online visibility because nothing thrills her more than seeing you rise to the top of search results. She’s a deep thinker – she ponders the meaning of life, and asks ‘why did the chicken cross the road?’. She has a degree in humanities so likes modern history, but hates olden times history. She likes to support local bands, goes on city breaks, and can down a gin and tonic in 2.5 seconds flat. Classy.
Social Media Specialist
Zoe is our Social Media Specialist. She’s pretty addicted to Instagram, so far so that we had to have an instavention and she now attends instagrammers anonymous. She’s agreed to channel all of her obsession into client’s social campaigns instead. She loves animals, especially dogs, because they don’t let you down like people do. She laughs at her own jokes and is actually a bit socially awkward – but don’t let that deter from her role as social marketer.
PPC & SEO Consultant
Ryan is our SEO & PPC Consultant. He’s a team leader and wants to lead the team to greatness, but will more likely have to settle for slightly-above-average-ness. He’s a Google Partner, which means he understands Google more than he even knows himself. Playing video games and cruising around in fast cars are his favourite pastimes. If he’s feeling adventurous he has the hood down to feel the wind through his hair because it makes him feel alive.
Andrew is our Web Developer. He has more web skills than Spiderman (really) and optimises websites to be speedy and search-engine friendly. He even dabbles in SEO when he’s feeling funky. He loves cats and has 23 overall, even though he’s allergic. He listens to obscure music and watches 80s films to take him back to the good old days. He is a superfan of videogames, and has played every single one in order to fill the deep empty void within his soul.
UX & Web Designer
Robyn is our UX & Web Designer and makes sites pretty. She studied illustration & visual communication at uni and worked with a few other agencies before deciding we were the most awesome (we begged and she was desperate). Fun fact: Robyn once fearlessly (stupidly) ate the spiciest burger in Brum. It was so spicy she couldn’t stop crying, but luckily she survived to tell the tale. It’s her greatest achievement to date and we’re all incredibly proud.
Content Marketing Specialist
Beth is our Content Marketing Specialist. She wants to find the best way of communicating your brand with words because sometimes interpretive dance just isn’t enough. She studied English literature at uni, in which she had to read 62x her body weight in books. She likes to be creative with words and tries very hard to be funny. She likes film and music and tickles the ivories from time to time. If she’s lucky, sometimes they even tickle her back.
Ryan is our PPC Executive, which is just a less-fun way of saying Paid Search Wizard, which is how he prefers to be addressed in the office (and on weekends) because he works his PPC magic to help you achieve your goals. He’s been in marketing since leaving uni and was hooked with his first paid click. He travels on weekends and tries to get as far away from the office as possible. He also enjoys digging through crates for vinyl because he just really likes crates.
Want to Work for BowlerHat.
Marcus and Bowler Hat dispense wisdom like machine gun fire and we have found them to be very wise and very professional. They have supported our organisation for a number of years, but most recently when we were experiencing traffic problems with our new website. Calm heads and wise counsel have gone a long way to solving our problems. Thank you guys! Highly recommended and great value for money.
Bowler Hat offer a range of digital marketing services, all of which are unrivalled in my opinion. There are plenty of agencies and consultants out there claiming to be experts when it comes to harnessing all things digital, but spend an hour with these guys are you'll realise that their knowledge and implementation is above and beyond what you will have seen elsewhere. Not only do I trust them with my own digital marketing, but I recommend them to my own clients too.
I have worked with Marcus Miller on four websites now. He and his team have always done a great job, developing sites that are attractive and accessible for users and that are optimised for search engines and that work across multiple platforms. This is all done at very reasonable rates because they is good at adapting Wordpress to meet a variety of needs. Marcus is also very patient at explaining different aspects of Wordpress to novices.
Bowler Hat offer a range of digital marketing services, all of which are unrivalled in my opinion. There are plenty of agencies and consultants out there but spend an hour with these guys are you'll realise that their knowledge and implementation is above and beyond what you will have seen elsewhere. Not only do I trust them with my own digital marketing, but I recommend them to my own clients too.
It’s been great working with Bowler Hat, they took my rather lose brief to build a website for one of our projects and worked hard to make it in interactive, user-friendly website. Updates and changes were made with no fuss and the team were really easy to work with!
Bowler Hat have been a pleasure to work with on the strategy for our app launch. From day one they have provided fast response and clear communication throughout the process to ensure that the campaign is delivered efficiently. From outlining the strategy to producing all of the creative, managing KPIs, and resolving issues, they have been professional and incredibly knowledgeable every step of the way. Bowler Hat’s ad campaign has given us the best possible chance of succeeding in this highly competitive marketplace, and we can’t wait for the launch and to see the results. We look forward to working with them on future campaigns and couldn’t recommend them highly enough.
It's been a pleasure dealing with the team at BowlerHat throughout the whole process of building my new website. They have been really friendly and professional and have kept me informed on everything every step of the way, and if I have had any queries they have always got straight back to me and dealt with any issues quickly and efficiently. I would definitely recommend their services and look forward to working with them going forward, the website they have designed for me is better than I could have imagined and I'm sure it will put a lot of new business my way.
"I have worked with Bowler Hat for two years and the results they have achieved have been fantastic. Our organic search visibility is the highest it has ever been and the PPC campaigns have increased attendance at our events and generated high-quality office leads. Crucially, they are also a pleasure to work with – a lovely, friendly team who I always look forward to having meetings with."
"Bowler Hat have been working on our SEO for the last two years. With the good work that they have done we have seen our search listings improve significantly across the board and we now have high rankings for all of our search terms."
Adventure Graphics have worked with Bowler Hat for a while now after bad experiences with other SEO Companies. We work with a lot of small businesses and Marcus and the Bowler Hat team always provide a high quality service. It is refreshing to find an SEO consultant that is not trying to overcharge you and that consistently delivers results. Highly Recommended.