About Us


Why Bowler Hat?

It’s a good question. Often the first we get asked. And I wish there was a really fascinating story behind the name. Maybe it’s all the talk of hats in the SEO world? Maybe it is the multi-discipline nature of digital marketing and the many hats this one Bowler Hat symbolises? Certainly, it is a strong and memorable symbol. One that is essentially British.


A symbol forever tied to business and being a gentleman – values we believe in. Maybe the power is that it always gets folks to ask the ‘why Bowler Hat’ question. Conversations and relationships are at the heart of digital marketing, so it works.


What We Do

– Digital Marketing Simplified

Our mission is clear – we simplify the fast-moving world of digital marketing.


We combine strategic thinking with expert knowledge of SEO, PPC, Social Media and Content Marketing. We help you set bold yet achievable goals and then plan, manage, and optimise your digital marketing campaigns.


Through data-driven research and meticulous planning, we unlock the strategies and tactics that will drive success and growth for your business. We become a trusted partner and your very own digital marketing department with over 50 years of combined marketing experience.

Custard Factory

Highly Credible

– We Know Our Stuff

Our team are well known and respected in the SEO and digital marketing world. From our frequent contributions to industry press, through to our qualifications in the key digital marketing certification programs, we stay ahead of the curve and are focused on learning. This academic knowledge, along with our daily experience in the digital marketing trenches, ensures our consultants can talk-the-talk and walk-the-walk.


Of course, our best possible credentials are the work we do and the kind words of the companies we work with.

How We Work

– Our Process

Our first job is to get an understanding of your marketplace and business objectives and form a clear marketing strategy. We then identify the digital marketing tactics that are best suited to your goals and formulate an action plan with a set of measurements to track to understand what success looks like.


We utilize agile project management and tackle work in short cycles, constantly looking for improvements – this key strategy enables almost continuous improvement and the ability to pivot if a tactic is not delivering.

Meet The Team

Marcus Miller


Marcus is our Digital Strategist. He’s been working in the industry for nearly 20 years and wears many (bowler) hats as a highly technical developer and SEO, and even has a fancy computer science degree to prove it. He encourages continuous, ceaseless improvement and his predictions of trends are always spookily correct. When he’s not strutting around in his bowler hat, he is partial to a spot of classic video gaming, but will resort to board games in a power cut.

Ryan Scollon

PPC & SEO Consultant

Ryan is our SEO & PPC Consultant. He’s a team leader and wants to lead the team to greatness, but will more likely have to settle for slightly-above-average-ness. He’s a Google Partner, which means he understands Google more than he even knows himself. Playing video games and cruising around in fast cars are his favourite pastimes. If he’s feeling adventurous he has the hood down to feel the wind through his hair because it makes him feel alive.

Zoe Miller

Social Media Specialist

Zoe is our Social Media Specialist. She’s pretty addicted to Instagram, so far so that we had to have an instavention and she now attends instagrammers anonymous. She’s agreed to channel all of her obsession into client’s social campaigns instead. She loves animals, especially dogs, because they don’t let you down like people do. She laughs at her own jokes and is actually a bit socially awkward – but don’t let that deter from her role as social marketer.

Robyn Strafford

UX & Web Designer

Robyn is our UX & Web Designer and makes sites pretty. She studied illustration & visual communication at uni and worked with a few other agencies before deciding we were the most awesome (we begged and she was desperate). Fun fact: Robyn once fearlessly (stupidly) ate the spiciest burger in Brum. It was so spicy she couldn’t stop crying, but luckily she survived to tell the tale. It’s her greatest achievement to date and we’re all incredibly proud. 

Andrew Hall

Web Developer

Andrew is our Web Developer. He has more web skills than Spiderman (really) and optimises websites to be speedy and search-engine friendly. He even dabbles in SEO when he’s feeling funky. He loves cats and has 23 overall, even though he’s allergic. He listens to obscure music and watches 80s films to take him back to the good old days. He is a superfan of videogames, and has played every single one in order to fill the deep empty void within his soul.

Bethany Griffiths

Content Marketing Specialist

Beth is our Content Marketing Specialist. She wants to find the best way of communicating your brand with words because sometimes interpretive dance just isn’t enough. She studied English literature at uni, in which she had to read 62x her body weight in books. She likes to be creative with words and tries very hard to be funny. She likes film and music and tickles the ivories from time to time. If she’s lucky, sometimes they even tickle her back.

Ryan Ricketts

PPC Executive

Ryan is our PPC Executive, which is just a less-fun way of saying Paid Search Wizard, which is how he prefers to be addressed in the office (and on weekends) because he works his PPC magic to help you achieve your goals. He’s been in marketing since leaving uni and was hooked with his first paid click. He travels on weekends and tries to get as far away from the office as possible. He also enjoys digging through crates for vinyl because he just really likes crates.

Amrita Aujla

SEO Executive

Amrita is our SEO Consultant. She can turn any situation into something to laugh about but is proper serious when it comes to your SEO. She loves to do anything adventurous, which is why she ventured into the action-packed, adrenaline-fuelled world of search. She describes herself as pretty optimistic for a pessimist, but others would describe her as pretty pessimistic for an optimist, it depends whether you’re a glass half full or glass half empty kinda person.

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