In part 1 of our SEO Basics series we had a quick look at how your customers search and the mindset you have to get into before attempting any keyword research. In Part 2 below we will look at how to build an actual list of keywords to target in your web marketing.
Most sites make a hash of their keyword research. I understand, it is not glamorous or exciting, but well done, it can make your other SEO efforts easier and more rewarding but that provides you with an opportunity to do better and get some easy wins so read on and learn how to do the basics, only better.
Assuming that you already have a business, and some products or services to sell, then understanding the way your prospective customers search is the first and one of the most important jobs you will undertake in your search engine optimisation – in many cases, this is done so very poorly that it can undermine subsequent, higher cost SEO efforts such as link building and content development.
The remainder of this article is going to cover some of the concepts you need to understand to do effective keyword research and then a following article will look at the actual process of doing some simple yet solid keyword research.
We have taken a look at why page titles and descriptions are important along with the common problems we see time and time again so now it’s time to look at some best practices to wring every last bit of juice out of this very SEO’able aspect of your site.
We are going back to the basics and covering off some SEO easy wins and areas where you really should be getting it right so following on from our previous article on the importance of page titles and descriptions for SEO here is a set of common problems worth checking your page titles for.
This is the first of several articles looking at some SEO basics. Basics that unfortunately, I see sites getting wrong time after time whilst continuing to plough money into other less rewarding SEO avenues. The intention of these articles is to revisit the building blocks of your SEO and take advantage of all the easy wins before you hunker down for the bigger battles of your campaign.