Having problems segmenting your PPC traffic from Google Adwords? If you know you are getting clicks but your adwords data is not showing in analytics and the ‘paid search traffic’ segment is showing a great big zero, the most likely cause of this is that your clicks from adwords are not ‘tagged’ so Google Analytics can’t tell where they came from.
A Four Click Fix
Fortunately, this is a real easy one to put right and get your Adwords clicks showing up in analytics so you can segment, track and make sure you are not flushing your clicks down the PPC toilet.
1. Sign into Google Adwords and click on ‘My Account’ from the main nav
2. From the ‘My Account’ drop down menu click on ‘Preferences’
3. On the preferences page go to the ‘Tracking’ section at the bottom (highlighted in yellow in the picture below) and click on ‘Edit’.
4. Add a tick to the ‘Destination URL Auto Tagging’ box and then click the ‘Save Changes’ Button.
Happy Advanced Segmenting!
Now your Google AdWords campaign clicks will show up in Google Analytics and you can marry them to conversion tracking and make those clicks count!